Pay per click advertising (PPC) is a type of marketing that targets YOUR audience by being displayed at opportune locations where YOUR customers are likely to visit when they search offerings similar to YOU on the Internet.
It is very essential for a product or a service to be displayed at places most likely to be visited by its customers, so that its marketability increases. Just as in normal marketing, online marketing too provides a number of prime slots where marketers can display their products for sale. Users are charged fees for using these slots, but when done correctly, the Return on Investment (RoI) can be extremely beneficial.
Search Engines like Google, MSN (Bing) and Yahoo are amongst the most popular online spaces usually frequented by almost all types of consumers. The spaces on these websites, if used properly, can give excellent profits. Google Adwords, Yahoo Search Marketing, MSN Adcenter along with MIVA, ABCSearch, 7Search, Findology, Searchfeed, Marchex AdHere etc. are some of the most preferred Pay per click (PPC) advertising providers.
When YOU start a PPC campaign, first step is to register with one of the above PPC providers. Through a bidding or flat rate pricing system, select the keywords, which best describe the offering. Then, on basis of the competition and your bid, the offering will be displayed at an appropriate position. For e.g. Google displays its PPC advertisements on the right hand top-corner of their search results. This increases the chances of YOUR customer noticing YOU and improves probability of business.
Having said this, it is not that simple, since many of YOUR competitors may already be using such campaigns. If not done right, it could become a drain on YOUR pocket, rather than being a benefit. The most critical part of the PPC campaign is to determine the most popular keywords that will attract YOUR customers, yet are cost effective to give value-for-money results. Apart from this, analyzing the campaign success, making necessary changes, creating proper landing pages etc. are vital for succeeding in a PPC campaign.
Following are the key steps YOU can expect in a normal PPC campaign:
- Development of an account
- Setup goals after reviewing website
- Tracking of goal conversion
- Call tracking
- Inclusion of Google Analytics
- Landing page development
- Carrying out Competitor Analysis
- Keyword Analysis
- Development of advert with testing before placement
- Campaign analysis and bidding
- Report generation for tracking campaign
- Making necessary adjustment and changes
PPC is also known by other terms such as:
- Cost Per Impression (CPI)
- Pay for Placement (P4P)
- Cost Per Thousand (CPT)
- Pay for Search Engine Ranking
- Cost Per Action (CPA)
- Cost Per Engagement (CPE)
- Cost Per Click (CPC)
- Performance Based Advertising
So call us now and we can work together to help YOUR customers reach YOU !!