Online Reputation Management

ORM / SERM means managing online perception of YOU & YOUR offerings. It is the process of monitoring, assessing and mitigating customer perception and online communications about YOUR offering on Internet, when YOUR customers locate you through Search Engines, Online media, Networking website or any other upcoming Internet platforms.

• Making yourself look good
• Being Proactive against Identity theft
• Tracking and tackling negative comments
• Assessing attacks on YOUR or YOUR offering reputation
• Defending or justifying actions
• Using Internet to assure your customers of being heard and appease them by making them feel as a part of YOUR offering’s development

• What are your customers talking about your product/service on Facebook?
• When your customers look for you on any Search Engine, does it show you, your product or your service in a good light?

The answer to tackle queries like these is through ORM. In the current business climate, it is very essential YOU track every online content about YOU or YOUR offering, assess it in terms of the damage / goodwill it can create and react accordingly to improve YOUR brand image and corresponding business returns.

As much as the Internet is the new “land of opportunity”, it also leaves you vulnerable to criticism and negative feedback. In spite of your best efforts, it is very difficult to please everyone. YOU are bound to attract negative and even nasty feedback, which could either magnify YOUR flaws or posted just to create bad reputation/reviews for YOUR offering.

The trick is in using even the negative feedback to your advantage. If not, the least YOU can do is to track the location where your service/product is not being appreciated and then either analyze, justify, revert, defend or accept and agree to make changes to YOUR offerings. In fact, many a times, the negative feedback can become a platform for new opportunities but in the interim could end up severely damaging YOUR Brand Reputation. Hence it is very essential for every business (as well as individuals) to properly manage their Online Reputation.

Step 1. Tracking all related content anywhere on the Internet through customized searches.

Step 2. Populating relevant online platforms with positive content

• Online Public Relations
• Related Forums
• Relevant Blogs
• Appropriate Social Networks

Using keywords relevant to YOUR specific service in combination with adjectives/adverbs that review YOUR product/service, the Internet will be continuously monitored and every byte about YOU will be tracked. Every negative comment will be regularly reviewed and discussed with YOU for the appropriate response.

Positive articles about YOU and YOUR offering will be optimized to rank higher in relevant searches, flooding out negative or malicious criticism. Negative information or feedback causes incalculable damage to YOUR brand’s reputation. Generally people and more specifically customers trust the first 10 Search Engine results about YOU. Hence it is very essential that these results show YOU in a positive light.

How will YOU know that ORM is actually working? SKI USA team will jointly assess all online research results with YOU and discuss the best approach to be taken. YOU will always be in the loop of the actions taken and see the results of the solutions proposed.

The ultimate aim of the solutions will be to:

• eliminate all negative reports from the general places usually accessed by YOUR regular and potential clientele.
• inculcate interest about YOUR offering in all clients.
• increase traffic to YOUR website/office resulting in Business.

SKI USA believes that regular feedback and clear two-way communication is key to success of any project. SKI USA is always available throughout YOUR project to clarify doubts and discuss possibilities apart from maintaining a regular feedback format.

You will always be kept informed at regularly decided intervals about the project status and its “meaning”. SKI USA sees every project as a relationship more than a business and assures complete quality and timely completion to give YOU a fruitful return.