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Search Engine Marketing & Pay Per Click

Search Engine Marketing / Pay-per-click programs are paid programs that Internet marketers use as a short cut to get their products/services listed on prime locations that attract their customer. Yet, using a short cut and making it actually work for you are completely different things. In this module, you will learn about investing properly in web-based marketing to get significant gains out of your investments. In this program,

You will learn about:

How to use Pay-per-click marketing and the major players that affect it.
Setting up PPC campaigns.
How to decide the keywords that need to be targeted.
Preparation of an appropriate creative.
How to bid for the words.
Prepare an appropriate landing page to keep the visitor interested and convert him into a customer.
Analytical reports that show if your campaigns are actually working.

Ideal for:

SEO professionals that want to use PPC & SEM.
Successful students of the SEO basic module that want to advance their knowledge of SEO.
Entrepreneurs that want to deploy these campaigns for business use.

You’ll be : An SEO Professional

Fees : 14,900 * Duration : Around 4 weeks, 3 - 5 Hours on Weekends.

Course Content for SEM & PPC:

Overview of PPC
- What is Pay Per Click Marketing (PPC)
- Why We Do PPC
- Importance & Benefits of PPC
- PPC Skill to earn millions
- Other Pay-Per-Click Providers
- List of Major Pay Per Click Search Engines
- Google AdWords
- Yahoo Search Marketing (Overture)
Set-up PPC Campaign
- Google Adword Account Structure
- PPC campaign Navigation
- Create PPC Campaign
- Set-up PPC Campaign
- Google Adword Account Structure
- PPC campaign Navigation
- Use Multiple Account
- Use My Client Center (MCC)
- What is "Click-through-Rates" (CTRs)
- What is Impression?
- What is Conversion?
- What is "Cost/Conversion"?
- How to increase CTR & Conversion
- What is Tracking Code?
- Keyword Research for PPC
What is Keyword Research?
- Difference between SEO & PPC keywords
- Research PPC Keywords
- Importance of target keywords
- Select Targeted/related Keywords
- Analyze Competitors keywords
- Find Keywords popularity & Search Volume
- Categorize Keywords in Adgroups
- PPC Keywords tools and resources
- Create Ads for PPC Campaigns
Create Effective Ads Adgroups
- Unique Title
- Measurement of Title, Description URL
- Ad that produce better ROI
- Example of Successfully Effective ads
- Bids Management in PPC

What is bidding?
- What is Quality Score?
- How Quality Score Effect on Bids?
- How to Increase Position on Search?
- Bid for Ad position
- Define Bid for Each Keywords and Bid
  
  Management
- User Define bids and Google Automatic Bids
- Importance of bidding techniques
- Competitor's Analysis for bidding
- Landing Page for PPC
What is Landing Page?
- Ads Versus Landing Page
- Important of Landing Page
- Optimize Your landing pages
- How to Increase conversion rates
- What is "Click-through-Rates" (CTRs)
- Use 'Calls to Action'
- Cost/Conversion
PPC Reporting
- Campaign Performance Reports
- Keywords Performance Reports
- Adgroup Performance Reports
- Ads Performance Reports
- PPC Campaigns Tools
- Google Adword Tool
- Keywords Spy
- Google Adword Editor
Onsite Optimization
- Onsite Optimization Basics
- Domain Names in SEO
- Website Structure and Navigation
- Creating Filenames in Site
- Title Tag Optimization
- Meta Tags Optimization
- Copywriting and SEO Copywriting.
- Header Optimization
- Anchor Links Optimization
- Snippets Creation
- Iframes / Frames affect on SEO
- Image Tag Optimization
- Footer Optimization
- Creating an txt, xml sitemaps
- Sitemap Generation Tools
- URL Rewrite Techniques
- Using Robot.txt
- Malware Removal Guidelines
- Black Hat SEO techniques

*Name:
*Email:
*Phone:
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*Courses:
Core SEO
Advanced SEO
SMO
SEM + PPC

*Preferred Course Timing

11 - 1 2 - 5 6 - 9
Weekends Flexible

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