Email marketing as a service!
Following are the two grades of email marketing services:
Basic: A marketing strategy for a single email broadcast.Advanced: An automated / drip marketing strategy for an entire email campaign.
Email Marketing Objectives:
Strengthen Customer Relationships
Communicating Promotional Offers & more
Who You Are
What we will do?
Our experts plan and design the strategy for a single email broadcast campaign. The following process explains
how the basic email marketing campaign works:
Define measurable goals for the campaign
Determine ways to improve
Track the opens, clicks, etc.
Send emails to the defined lists
Test email on different email clients
Create different email subscription methods
Manage and segment the mailing database
Prepare an email ad copy
Design email versions – html, text, mobile, etc.
In addition to our basic services, we carry out automated and targeted 1-to-1 communication strategies, based on the subscribers’
interests and actions. These emails are sent automatically as per the following:
An email trigger will be set as per a particular time or date. Example: A “Birthday” email trigger is set up to all customers. So, on their birthday, your customers will receive a customized promotional message from you. This will increase personalization of your customer service and could enhance customer loyalty.
An email trigger will be set as per a particular action performed. Example: “Welcome email trigger”- A welcome email is sent to any new visitor who visits the site and fills up a form that pops up on his visit. This allows you to send a customized email to your customer welcoming him as well reminding him about you. Similarly, we can set different email triggers based on the email opens, clicks, etc. This will increase interaction with your customers based on their actual interests and could improve customer engagement.
With these advanced marketing services, relevant email messages are sent at the right time to generate higher ROI / Goal Conversion Rate.
Interested in seeing our work?