This is where online reputation management services come in handy. If you currently have an online reputation management problem, our online reputation consultants can assist in restoring your brand image.
How Can Search Engine Marketing/PPC Aid In Marketing Campaigns?
It is essential for a product or service to be displayed in the right place when a customer is making a search online. This allows you maximize your sales and grow your business. Just as in traditional marketing, search engine marketing also provides a number of prime slots where marketers can display their products or services online. Users are charged fees for using these slots, but when done correctly, the Return on Investment (ROI) can be extremely beneficial.
Paid Platforms for promoting your business
Google, MSN (Bing) and Yahoo are amongst the most popular search engines frequented by various types of consumers. The spaces available on these websites, if used properly, can provide excellent profits and gains. Google Adwords, Yahoo Search Marketing, MSN Adcenter along with MIVA, ABCSearch, 7Search, Findology, Searchfeed, Marchex and AdHere are some of the preferred Pay per click (PPC) advertising providers we work with.
How Do You Begin Advertising On These Platforms?
When YOU start a PPC campaign, the first step is to register with these providers. Through a bidding or flat rate pricing system, we select the best keywords for your offering. Then, based on your bid and the competition, your offering will be displayed at an appropriate position. For example, Google displays its PPC advertisements on the first 3 positions or sidebar of a customers search results. This increases the chances of YOUR customer clicking on your ad.
PPC Should Deliver Value For Results
The most critical part of the PPC campaign is determining the most popular keywords that will attract YOUR customers in a cost effective way, giving you value-for-money results. Apart from this, analyzing the campaign’s success, making necessary changes and creating proper landing pages are critical for succeeding in a PPC campaign.
Why do YOU need Online Reputation Management?
Disgruntled employees, sneaky competitors, and unhappy customers may badmouth you online. This may affect the perception of any new customer searching for your brand online.
This negative perception may also influence existing customers already associated with your brand–impacting your business directly. Despite your best efforts, it may not always be possible for you to erase negative perceptions, and this is when you would require expert help.
Step 1. We systematically track mentions of your brand across all online platforms such as social networks, forums, blogs, etc
Step 2. We then populate all relevant platforms with positive content thus neutralizing negative opinions. We also work towards removing negative comments about your brand from search engines and if that isn’t possible, we try pushing those pages lower in search results.