SEM / PPC Services
How Can Search Engine Marketing/PPC Aid In Marketing Campaigns?
It is essential for a product or service to be displayed in the right place when a customer is making a search online. This allows you maximize your sales and grow your business. Just as in traditional marketing, search engine marketing also provides a number of prime slots where marketers can display their products or services online. Users are charged fees for using these slots, but when done correctly, the Return on Investment (ROI) can be extremely beneficial.
Paid Platforms for promoting your business
Google, MSN (Bing) and Yahoo are amongst the most popular search engines frequented by various types of consumers. The spaces available on these websites, if used properly, can provide excellent profits and gains. Google Adwords, Yahoo Search Marketing, MSN Adcenter along with MIVA, ABCSearch, 7Search, Findology, Searchfeed, Marchex and AdHere are some of the preferred Pay per click (PPC) advertising providers we work with.
How Do You Begin Advertising On These Platforms?
When YOU start a PPC campaign, the first step is to register with these providers. Through a bidding or flat rate pricing system, we select the best keywords for your offering. Then, based on your bid and the competition, your offering will be displayed at an appropriate position. For example, Google displays its PPC advertisements on the first 3 positions or sidebar of a customers search results. This increases the chances of YOUR customer clicking on your ad.
PPC Should Deliver Value For Results
The most critical part of the PPC campaign is determining the most popular keywords that will attract YOUR customers in a cost effective way, giving you value-for-money results. Apart from this, analyzing the campaign’s success, making necessary changes and creating proper landing pages are critical for succeeding in a PPC campaign.
Setup goals after reviewing website
Call & Goal Conversion Tracking
Goal conversion tracking is one of the most effective ways to measure the success of your campaign. Adwords Conversion Tracking and Bing Ads Campaign Analytics are used to track how your campaign is performing.
Inclusion of Google Analytics
Landing page development
Competitor & Keyword Analysis
Selecting the right keywords which yield the maximum ROI pertaining to your business is essential to the success of your campaign. This involves removing non-performing and/or negative keywords.
Development & Testing of ads
Campaign analysis and bidding
Report generation for campaign tracking
Making necessary adjustment & changes
Call us today so we can help YOUR customers find and reach YOU!